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Market Trends

Pawleys Island Real Estate Market Trends & Strategy

The Wall Street Journal recently confirmed a major shift: the national housing market is tilting back in favor of the buyer. While sales volume has hit a 30-year low, those active in the market are securing the largest discounts in over a decade. Nationally, 62% of homes sold last year for less than the asking price, with an average discount of roughly 8%.

At the Perry Peace Team, we know that national averages rarely tell the whole story for our specific coastal communities. While the country "slows down," our local data reveals a market that is smart, selective, and stabilizing.

1. DeBordieu Colony: High-End Resilience

While the national news talks about "price drops," DeBordieu remains a luxury stronghold.

  • Price Growth: The average sales price actually rose 17% year-over-year, reaching $2.17M in 2025.

  • The Leverage: Buyers are still finding value, negotiating an average of 4.25% off list prices. In this segment, success is less about "slashing prices" and more about dialed-in lifestyle positioning.

2. Georgetown (Downtown): The Performance Outlier

Downtown Georgetown is currently defying the national trend of low volume.

  • Sales Surge: While the rest of the country feels "stuck," our downtown sector saw a massive 166% increase in the number of sales.

  • Market Velocity: Homes are selling faster here than in previous years, with Days on Market (DOM) dropping by over 11%.

3. Pawleys Island & Litchfield: A Return to Strategy

These markets mirror the "normalization" seen nationally, where quality and move-in-ready finishes are the top priority.

  • Stability: Average prices remained steady, adjusting by a minor 2.6%.

  • Selectivity: A 13% increase in DOM shows that today's buyers are taking their time, evaluating per-square-foot value and lifestyle alignment before moving.

Bottom Line

This is not a "soft" market; it is a smart one. Today's buyers are navigating with data, and today's sellers must lead with strategy. Whether you are looking to acquire a legacy estate or exit a portfolio, the Perry Peace Team provides the granular insight that national headlines miss.

[Button: Request Your Strategic Market Evaluation]


Source: WSJ "The Housing Market is Swinging Toward Buyers" (2026) and Local MLS Data (2024-2025). Information deemed reliable but not guaranteed.

 

 

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The Perry Peace Team is well positioned to represent the many diverse needs of both Buyers and Sellers within the community. As such, they look forward to continuing to bring their commitment of excellence to all aspects of every real estate transaction.

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